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A new beautiful ad for Mon Guerlain – can’t wait for more!

Mar 2, 2017
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Such a beautiful commercial with our beautiful Angelina! I’ve to say that for someone like me who isn’t too interested in beauty commercials, this one spoke more to me than they normally do.

“This new accord invites us to move beyond the divide and ambiguity of masculine and feminine, because it works to reconcile genres” – Delphine Jelk, co-creator of Mon Guerlain

Luxury French beauty house Guerlain has launched Mon Guerlain, a major new feminine fragrance, with actress and film director Angelina Jolie as the face.

The Moodie Davitt Report was the sole travel retail media present at the top-secret launch event held at Guerlain’s Orphin factory in January.

Mon Guerlain, available in 15ml (travel retail-exclusive), 30ml, 50ml and 100ml, will be launched worldwide (including travel retail) on 1 March.

Speaking at the launch event, Guerlain President & CEO Laurent Boillot underlined the house’s global ambitions for the fragrance. He said that the company has an international vision for the launch and is targeting “full expansion of the globe”. Without divulging numbers, Boillot revealed that Guerlain had “never invested so much in a fragrance launch”.

“We are going to speak to so many consumers in the world who don’t even know who we are,” said Boillot.

Mon Guerlain, referred to as code name ‘G17’ during development, is said to represent a portrait of women today and “accomplished femininity”. The perfume is described by Guerlain as “an invisible tattoo on skin”.

The fragrance, created by Guerlain Master Perfumer Thierry Wasser, features the signature tahitensis vanilla note found in other Guerlain fragrances such as Shalimar, Habit Rouge and Jicky. Carla lavender, often considered a masculine note, infuses tahitensis vanilla with freshness and purity. Other notes include sambac jasmine, which links vanilla to lavender, and santalium album sandalwood.

Delphine Jelk, co-creator of Mon Guerlain, said: “This new accord invites us to move beyond the divide and ambiguity of masculine and feminine, because it works to reconcile genres. This is exactly what gives Guerlain its power and modernity.”

“Mon Guerlain is a fragrance for women who defy categorisation, who embrace all that life brings and all sides of themselves, who are comfortable in their own skin and whose guiding spirit is to be true to themselves and to live a life of use to others,” said Guerlain.

Mon Guerlain is housed in a modern version of the 1908 quadrilobe bottle which was created by Baccarat. The top lines have been sharpened and a gold ring has been added. The understated bottle is similar to that of an alchemist and owes it name of ‘quadrilobe’ to its stopper, which resembles four lobes. Guerlain said it did not want the bottle to be ‘gimmicky’ so created a simple flacon with no label.

Actress and film director Angelina Jolie is fronting the Mon Guerlain campaign. The Guerlain-Jolie partnership began in December 2015 when Boillot travelled to Cambodia, where Jolie was directing her film First They Killed My Father. Jolie’s connection with Guerlain started many years ago from when her mother wore a Guerlain powder.

Mon Guerlain’s advertising film is set in Provence, France, where Carla lavender is grown and harvested. The ad visual features Jolie in dark shadow, with her back tattoos visible – linking to the idea of Mon Guerlain as an invisible tattoo.

The Moodie Davitt Report

Feb 28, 2017
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Modelling for Guerlain Parfumeur

Guerlain wrote on their Instagram page last week:

Guerlain is happy with the new partnership, last week, the beauty brand’s Instagram has published the new photo. On this black and white snap, we can see the silhouette of Angelina, other details of new beauty project Mon Guerlain by Guerlain is keeping under wraps.

Feb 3, 2017
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Apparently the famous and very talented director will work with Angelina in the upcoming commercial for ‘Guerlain’. Something to look forward to!

So, it’s not that surprising that Terrence Malick, the brilliant filmmaker behind Badlands, The Thin Red Line, and The Tree of Life, is now working on a smaller scale as well. FilmStage reports that Malick has directed a commercial for Guerlain perfumes starring Angelina Jolie, and that the commercial will be released sometime in March. Not much else is known about Jolie and Malick’s collaboration but just the fact that they will be meeting for the first time in this format makes the (presumably) short film something to get excited about.

Read full article at The Collider

Jan 28, 2017
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Actress Angelina Jolie is the face of Guerlain’s new fragrance for women.

Master perfumer Thierry Wasser drew inspiration from Jolie to create a fragrance that expressed the choices, emotions and dreams that embody femininity.

The fragrance is rooted in Jolie’s childhood memory of her mother’s love of a Guerlain powder. Mon Guerlain launches in March.

“We create perfumes for the women we admire,” said Jacques Guerlain, who created the French brand’s iconic scents Shalimar, L’Heure Bleue and Mitsouko.

Jolie is no newcomer to the world of beauty. She was the face of Shiseido in 2007.

Known for philanthropy, Jolie donated her salary from the campaign to charity.

Source: NewsOK

Jan 28, 2017
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